Your conversion rate
2.00%
Extra conversions a month at +20%
40.0
Extra visitors you would need for the same gain
2,000
How it is calculated
Conversion rate is conversions divided by visitors, shown as a percentage. If 10,000 people visit and 200 sign up, the rate is 2%.
Why test an improvement
The “improvement” box is a relative change to your current rate. At a 2% rate, +20% means 2.4%. The tool shows the extra conversions you would get from the same traffic, and how many extra visitors it would take to get the same gain without improving the rate. It is a planning aid, not a prediction of what any change will do.
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