Glossary / Click-through rate (CTR)
What is Click-through rate (CTR)?
The share of people who saw something and clicked it, shown as a percentage.
It is clicks divided by views. For banners it is the main measure, since there is no form to fill in.
Glossary / Click-through rate (CTR)
The share of people who saw something and clicked it, shown as a percentage.
It is clicks divided by views. For banners it is the main measure, since there is no form to fill in.