Glossary / UTM parameters

What is UTM parameters?

Tags added to a link so analytics can show which campaign sent each visit.

The common ones are source, medium and campaign. Keep the values consistent, as 'Email' and 'email' are counted separately.

More terms

• Lead capture form
• Lead magnet
• Conversion rate
• Call to action (CTA)
• Exit-intent popup
• Scroll-triggered popup